This semester, I have enjoyed the privilege of taking Gary Kayye‘s class, “The Branding of Me,” in the J-school (a.k.a SMJ) at UNC. I want to thank my professor for many things – like for showing up to class with cookies after a tough night on campus, and for introducing us to influential business figures from all over, and especially for coming in to every class with an unceasing enthusiasm for teaching and learning with our class regardless of how busy he may be otherwise.
However, rather than format this whole post as a thank-you letter, I would like to summarize a few important lessons I’ve learned through my time having class with Professor Kayye.
Maintaining a blog can be one of the easiest and most fulfilling ways to make your passions and interests tangible, which is handy for the job hunt.
Take a look at this site – nothing too fancy here. However, I’ve written twice a week for several weeks now. I have over 30 posts (I think). I have pages of pages of hard, readable information that shows my interests and values at length. I have reviewed tons of musicians, and my site has become somewhat of a hub for the circle of people that I have written about and for.
Get on LinkedIn and stay there while you’re at it. The more info, the better.
Our guest speaker from LinkedIn showed me the importance of adding a summary and utilizing the connections tools to network with professionals who share your interests.
Successful brands start by serving a niche really, really well.
Crossing the Chasm is closely related to the technology adoption lifecycle where five main segments are recognized: innovators, early adopters, early majority, late majority and laggards. According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group. The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). This is the chasm that he refers to.
While higher education, training seminars, and personal studies can be fantastic for amassing semantic intelligence, emotional intelligence can only be gathered by certain, skilled people from dealing with many people and emotions.
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman’s brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny.
Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart.
The best news is that “emotional literacy” is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.